Xiaomi Sets Guinness World Record With 500 New Rural Mi Stores in India
Xiaomi today announced it has opened a record 500 retail stores in rural parts of India, later on teasing the proclamation yesterday. Called Mi Stores, Xiaomi opened all of these simultaneously on October 29, thus setting a new record.
The Mi Stores are said to be like to the bigger Mi Dwelling house stores currently operational in metro cities, and Xiaomi India Physician Manu Kumar Jain said they would provide a flagship experience to rural customers. The company plans to expand the offline sales presence over 10 times in the adjacent yr and create over xv,000 jobs in the process.
"The company created a Guinness record for opening the maximum number of stores in one unmarried day. Xiaomi plans to open up v,000 Mi Stores by the cease of 2019 that will create almost 15,000 jobs," Jain, who is besides Xiaomi Global VP, said. "This new business will forever change rural retail in India," he added.
Excited to share a Large NEWS today: #Xiaomi is opening rural #MiStore with flagship experience across the country! 🤘
We SIMULTANEOUSLY opened 500+ Mi Stores beyond India on Oct 29 & have set a #GuinnessWorldRecord! @GWR 🎉@XiaomiIndia is #OfficiallyAmazing, yet again! 😎 (ane/2) pic.twitter.com/oewLNzdlHB
— Manu Kumar Jain (@manukumarjain) Nov 20, 2018
Started with the online-but strategy, Xiaomi is fast expanding its presence in offline retail also. In September, the company launched its fourth flagship "Mi Home" experience store in the land, in Bengaluru, forth with a new part. It has ramped up the Mi reseller network at the aforementioned time to become a true 360-caste retail player, which every major player is at present trying to practice – examples being Motorola, Honor and OnePlus.
With the purpose of strengthening its offline network further, Xiaomi said in September information technology wanted to open up 100 "Mi Domicile" stores in 2018 itself. The company grew to a new high on the back of its successful Redmi 5A and Redmi Annotation 5 Pro series and refreshed Redmi 6/A/Pro portfolio, every bit per contempo IDC reports. The company retained its pb the Indian market for some other quarter as per Q3 shipments.
#MiStore: the 'New Retail' model for rural India – sectional stores that bring flagship experience to rural consumers! 🤗
Nosotros program to open 5000 Mi Stores past cease of 2019 & generate 15K+ jobs!
Mi fans, you tin can also get an entrepreneur. Bring together u.s.: https://t.co/xHCmY3HhHf
(two/2) flick.twitter.com/kQzEsyueVQ
— Manu Kumar Jain (@manukumarjain) November twenty, 2018
But the eight-year-old company wants to be recognized not equally just another smartphone company and information technology began working towards this mission in 2014.
Along with its products in the smart domicile portfolio, it is too venturing into non-applied science related segments similar luggage, shoes, apparel and more.
Riding on its robust sales in India and Europe, Xiaomi reported a 49.1 per cent increment in revenue for its third quarter of 2018 as net profit reached two.48 billion yuan ($357.23 meg). The company'due south Diwali season sales grossed at $1 billion, according to the earnings call, while Bharat shipments increased by 31 percent from the aforementioned quarter last twelvemonth.
With inputs from IANS
Source: https://beebom.com/xiaomi-guinness-world-record-500-mi-stores-rural-india/
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